The Digital Marketing Handbook

A Step-By-Step Guide to Creating Websites That Sell

Written to help marketers - from the Fortune 1000 and SMBs to small business owners and solo entrepreneurs - turn their websites from cost centers into profit centers, The Digital Marketing Handbook teaches a proven model and process for turning websites from mere “online billboards” to assets that generate a steady stream of clicks, conversion, leads, opt-ins, and orders.

Whether you are a pure e-commerce business, brick-and-mortar, or hybrid, after reading this book, readers will be able to:

  • Convert your website from a cost center to a profit center
  • Avoid the most common Internet marketing mistakes that cause people to fail online
  • Start and run a successful Internet business out of their home either in their spare time or full-time
  • Save thousands of dollars on the launch and operation of their Internet marketing business
  • Create or source a line of profitable products that can be sold online
  • Build a large and responsive opt-in email list
  • Master Google Ad Words, Facebook advertising, and dozens of other traffic-generating tactics
  • Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Meerkat, Pinterest, and other social media
  • Maximize their open rates, click-through rates, conversions, and sales
  • Start generating sales online within the next 90 days
  • Own dozens of profit-making websites

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